True Grip, Inc. handles create a 90-degree ergonomic gripping platform, providing comfort and improving control of your fishing pole, while reducing fatigue and muscle strain throughout the entire body. In addition, True Grip, Inc. handles reduce stress on your hands and wrists, and reduces strain throughout the back and shoulders by shifting the action to the forearm. Our handles are easy to use by people of all ages, from the beginner to the avid fisherman, to the Wounded Warrior that served our Country. These handles help you fish longer and stay stronger while you reel in the big one.